Email Samples
RESPONDING TO THE PANDEMIC
In March 2020, the Museum closed to the public due to COVID-19. I led the Museum’s charge forward to engaging our audiences online, focusing on increasing our email efforts and revamping our approach to digital content and fundraising. “Gardner At Home” officially launched later that month.
ENGAGING AUDIENCES MONTHLY
As part of our email strategy launched in July 2019, the Gardner Museum began sending monthly brand emails to our subscribers, focusing on exhibitions, highlighting social media and press hits, and showcasing new event series.
TAILORING TO YOUR INTERESTS
We also began sending specific, segmented email lists specialized newsletters based on their self-identified interests, with info on new and upcoming events and introductions from event curators for a more personal touch.
THE BEST IN LOCAL EVENTS
Finally, we began promoting specific events to segmented, targeted interest groups, allowing ourselves a chance to delve into event specifics, highlight event performers, and more.